Mubawab acquires Jumia House in Morocco, Tunisia and Algeria

Mubawab, Morocco’s leading real estate portal acquired by EMPG in May 2018, has announced the
acquisition of Jumia’s acclaimed property listings website Jumia House for the North African
(specifically Morocco, Tunisia and Algeria) region.
“The acquisition consolidates Mubawab’s position as the region’s leading real estate website, while
providing access to the most promising real estate markets in the Maghreb, with more than 90
million people,” a company spokesperson said in a statement.
EMPG’s award-winning online property portals portfolio, now expanded with Jumia House’s group
integration, includes UAE’s Bayut, Pakistan’s Zameen, Bangladesh’s Bproperty, and Lamudi (GCC and
Bangladesh).
Mubawab CEO and Co-Founder Kevin Gormand, while commenting on this development, said, “We
believe strongly in our ability to provide real estate solutions to customers through our sophisticated
platform. We are excited to build on our success and experience in Morocco to provide a broader
platform, maximizing consumer reach and visibility while providing personalized and local support to
our customers.”
Sacha Poignonnec, Jumia co-Founder and co-CEO, said, “We believe in the potential of real estate
portals in Africa and we have built a great platform across Morocco, Tunisia and Algeria to seize this
opportunity. We are confident that Mubawab will sustain the success that Jumia House has had in
these markets.”
“This transaction allows us to focus on our core business of our marketplace while expanding the
scope of our payment and logistics business,” he added.
As of now, Jumia House, in each one of the markets stated, is redirecting to Mubawab’s local
website channels.